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Sex shop and the adult entertainment in the Web 2.0

Article in collaboration for Daniel Pons

In the last times we could have verified how the big companies have put the batteries on the subject of communication online. The called Web 2.0 has opened the doors for new routes of communication and of direct relation with the clients and users. There has appeared the figure of Community Manager in charge of the communication in social networks, the administration of the blog of the company and other actions straight linked with the social marketing like the management of the profile of the company in Facebook, Tuenti, Twitter, etc.

The company is this form capable of making his users faithful and of projecting an image more next that otherwise is practically impossible. These new communication routes are being exploited by most of the big companies independently of the sector where they are unrolled.

They exist infinity of examples of companies that have been able to promote this one moves marketing tendency, but: what happens with the business for adults in Internet?

It turns out to be the less curious to verify how this type of companies dedicated to exploiting one of the contents that has always been considered to be one of the big engines of Internet, in his different commercial slopes, sex shop, porn, cams, etc. it is difficult to them to wake up of his lethargy and they keep on romping is a few kudos gained by the proper inertia of the market.

The principal companies of the sector admit that the explosion of the Web 2.0 has caught out of game to the industry of the entertainment for adults and is now when, sex shops and business all kinds straight related to the sex or the pornography they run to go so far as on time to rise to the car.

The big difference, as everyone knows, it resides principally in that the Net user has taken a role protagonist and has turned into creator of contents instead of devoting itself to consume them simply. The users also have very effective distribution channels as the places are type YouTube or Flickr and the proper blogs between many others. This nothing pleases to an industry which benefits are diminishing of an exponential form to a great degree also due to the piracy.

But the piracy is not a problem for the companies dedicated to the sale of toys and erotic complements, the acquaintances like sex shop, they find in the network the best way of promoting and of selling his products. Although the crisis grips and nobody is saved, it seems that fashions as the tapersex have provoked that many sex shop appear 2.0 or erotic shops that following the tendencies come from other countries like the United States or the United Kingdom have put his point of view in the social networks and have hardware to try to make faithful a client who has become very demanding with the increase of the offer.

Way still stays for covering and nobody knows that the future provides us but what it seems clear the fact is that the industry of the entertainment for adults as it has happened to the record company will have to find the way of adapting itself to this new tessitura if he does not want to succumb.

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