The searchers have disappeared!!!
If the search engines did not exist the people at the time of realizing marketing for Internet would do what it has been doing during thousands of years when even not exitía the network, to depend one on other. Communities, publications, common resources as the square publishes or the market, and all the ways of doing marketing based on the mouth to mouth. To go where the people meet, there is where you will be able to be heard.
It sounds like a rudimentary commercialization but sincerely it has an enormous potential. Normalmete we are much centred on the marketing in searchers (CATHEDRAL, SEM) and to do the exercise of imagining that the search engines do not exist can give us an idea of the quantity of real commercialization that exists out of the searchers. Logically that with this I do not try to discard the searchers, there are the best platform to do marketing for Internet, I want only to pay attention to other ways of doing marketing in Internet that they come from the most ancient and primitive marketing.
Today in Internet there are many other forums, places of social networks, blogs, etc of what we can imagine, even for small niches. And then there are the mega-places as Youtube and Facebook. Not to be active in these communities is to lose thousands of visits towards your web site. And that does not include the commercialization out of line, which also can suppose a big visits quantity if we can exhibit ourselves in the suitable communities.
The traffic of these places can be so much or more specific than that of the engines of search, many people are looking for recommendations of his partners or take part actively in a specific activity that is excellent and is related to your web site. And in many cases this traffic that comes from these places, which it does not come from the searchers, they know much more on you and on your web site They know more than the name of the page, URL and meta-description, know your profile and know your contributions record in the community. They have an idea more approximate than you are and you turn out to be more familiar to them, therefore more reliable.
The most common problem which we face is the absence of time and non-knowing how to move in these communities, the marketing out of the searchers needs of time and of knowledge precisely not to lose this time taking part in these communities without extracting any party.
To learn this is to learn to do marketing, learn to go out there out and to represent to a mark, namely to sell without selling, to integrate into a community, to sociabilizar, etc …
For all this it is advisable to do the exercise in a time to imagine that the search engines have disappeared, this opens doors to us and offers us new challenges of working for a marketing more social and more faced towards the value of a mark and of a reputation.
The traffic of the engines of search, already organic or of payment, is very very valuable, but it is necessary to know that also there is life it was, and that this "life" can be interested in our business proposals.
Also many problems of sales online happen for this motive, obtain considerable quantities of traffic of the searchers but they do not gain the money that they wanted … that one it can be a good moment to do the exercise of imagining that the search engines have disappeared of Internet.
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