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Like looking for a market niche in Internet

This is a complex topic, I will try to be brief, clear and practical. Here I am going to center in as looking for a market niche in Internet but some of the concepts are applicable to a business offline.

Your market niche in Internet of to be that in that you have big possibilities of visibility and access for the persons who are going to benefit from what you offer.

Logically before looking for your niche, you have to have your attitudes clear, do not get into a niche of market about which you do not know anything and which you do not like for very profitable that it is. Your business has to go tied to your passions, your talents and your knowledge, but this is another topic …

To look for a market niche in Internet and comprehension like looking for it, we can do the exercise of preparing three lists:

The list 1. Solutions and benefits that your business, product or service offers

The first thing that we have to do there is a list of the needs that it fulfills or solves our product. For it we can guide ourselves doing a list of the characteristics and advantages of our product.

The question would be: what problems does my product solve? why needs can it mean a help?

It lists 2. Groups of persons who have these needs or problems

Once tenenmos our list of “solutions that it solves” or needs that our product fulfills, we will have to look and do another list of the persons or groups of persons who can need this solution or need that fulfills your product.

It is already ready indicates us our market niche but to be employed with this niche at Internet we will have to do the third list:

It lists 3. Key words that define and specify the market niche

Our market niche in Internet of to be represented by a series of key words, these words are those that our potential clients use to look in Internet related information that a solution supposes them or one helps his needs.

These key words will communicate us with our market niche by means of the searchers, announcements, articles, etc … The key words will be that potenciremos at the time of creating a web, of writing articles about interest to attract clients, of putting announcements, etc …

The latter list of key words is what will define our market niche, therefore here it is where we have to limit and to be necessary. We will have to look and specify a niche of market that is sufficiently wide, profitable and slightly competitive. Of the balance of these three factors, there will go out our niche or niches of market.

How can we look and specify our market niche in Internet?

For that we can face ourselves with the tool of key words of Google. This tool is going to give us ideas of these key words related to our lists of words or niches, and is going to provide some interest information to us to realize a market research that takes us to a niche balanced, that is to say, with a demand, a competition and profitability that juege in our favor.

This is a complex tool, here I am going to do a brief summary of the possibilities that not sofrece, extracting a major party will be a question of study and practice.

With the tool of key words of adwords we can introduce words of our lists to extract ideas of key words, to see which there are more searches or respondents in Goolge, and also we will be able to see which are the most "expensive" words for which the people pay more money on having promised to be. It will serve the above mentioned to us to do an estimation on the competition.

In addition to the study done with the tool of key words of Google Adwords also we can do other market researches simply analyzing the results in the searches of the principal searchers and analyzing the web sites (portals, forums blog's, etc) related to the subject-matter that we want to turn into our market niche.

For what do we have to look in the market research?

Fundamentally a market niche with the minor possible competition in balance with the biggest possible demand.

In short …

These studies will give us ideas of niches of market and important information but the important thing is to realize well that it is what our product can bring to the people (it lists 1) and to what people are needed by this contribution (it lists 2).

Once we realize this well and have first two lists, we will begin to do the study orientativo of market as we have done it to do the third list of key words.

I say orientativo why this is not a science extacta, to choose a market niche is something that needs the following formula: to try, to learn, to try again, learn again, try again, learn again …

It notices: many people realize this process of an inverted way, first he looks for a niche of market that could be profitable and that is demanding something to create later a product that adapts itself to this market. This one one of the forms is more rentebles of gain money in Internet, if you know for what the people look and can offer it to him, you have almost all the made work.