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You do not need clients but followers

No, I have not gone crazy, in your business online you need clients but there is something more important that clients to have, to have followers, this will contribute you many other clients and a few much more faithful clients. The key of all this happens for the particupación, the collaboration and the spirit of service.

I am reading an excellent ebook “The keys of the new marketing“, where between many other things tells to himself very well this concept, a concept related to the called marketing 2.0. I leave you with a fragment of the ebook with which you will see clearly the idea that I want to transmit you today …

“In most of the occasions you center on an approach based on the characteristics and the functional advantages of your products. You deal of the design and making winning products … but you forget that you do all this for someone. Think it …: Have you designed, constructed, developed, commercialized or sold thinking about the experience of your client with the product, with the mark or with the service?

The product is only the form by means of which the clients are related to your mark. To achieve that they commit themselves with you, that they live through an experience with the consumption is the target to manage to go on from clients to followers, to ”fans” of your mark, product or service (and if you do not ask Apple or Google about it).

It offers to your clients the opportunity to take part and to interact with your marks, products or services of a sensory form, looking for the experience and the commitment and this way you will achieve that the memory and affinity increases with the mark.”

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