Business and sales for Internet: on whom do we rely?
The concept that today I share extracts it of the reading of the ebook “fix for the new marketing“, it is a really interesting concept to which he is worth dedicating a reflection. A concept that understood good can be a key for the success of our business online.
The concept treats on the form in which we speak to our posibiles clients, the form in which we create a relation with them to present our proposals of sale or of business.
The concept basically consists the resemblance (closeness) as key element for the attraction and fidelización of clients. I leave you with a small fragment of the ebook where this concept is explained clearly.
I will tell you a secret … your mark, not in your product the consumers believe neither in you, nor in your product. Of general form 76 % of the consumers does not believe that the marks tell the truth in his announcements (according to a study of Yankelowic Monitor of the year 2007), and if we ask them on whom they rely in the capture of a decision, in the formation of an opinion the majority answer is “of a person as you” (according to Edelman Barometer Trust).
You can invest hours, days, weeks … in the construction of argumentarios, of commercial leaflets. I will not say to you that they are invested badly, it is necessary to be able to count what you do, but it is much better that they are your clients who do it.
The recommendation operates like gas pedal of the process of position, of the process of buy … clear syllogism: if I rely on those who are like me, and those who are as I they suggest me or speak well about a product, mark or service … I will have a positive opinion towards the same one.
Although so that this happens you must provide yourself with the necessary means, appear like a transparent organization and that enters the conversation, which puts at the disposal of the clients the mechanisms so that he speaks with you and on you, so that they think, praise you, recommend, but also they criticize. Being one more you will do that the people speak about you.
Related contents
Comments (1)
Information Bitacoras.com …
It values in Bitacoras.com: Does the concept that today I share extract it of the reading of the ebook? keys for the new marketing?, it is a really interesting concept to which he is worth dedicating a reflection. A concept that understood good can be cla ….