Do you meet your client?
To get into the head of the others is a very advisable practice at the time of creating a marketing strategy for your business. The important thing is not to get into the head of the others with the word “sale“ in mind, but it is necessary to look truly that is what he needs and the people want.
To begin, the people in general we do not want that they sell to us things, want to look and choose what we buy without having anybody behind saying to us that it is better and that it is worse for nosostros.
Then …: what is what we want the people?: for what do we look? Without becoming very deep, I believe that for what we look is to feel good, and as we are specialists in creating us and getting into problems, and in creating need needs and desires, what we want and look is the solution to these problems or needs. The solution makes us feel good, and if also we can be participants of this solution, since better than better.
The emotion of feeling good has many tones which I am not going to enter, perhaps do not need such a thing, perhaps your problems are not such, perhaps you to feel good is not authentic and it is always determined by something external, etc … Anyway, that I have said that I am not going to get in this problem … what I mean the fact is that this “to feel good” is the way of coming to the people and of meeting your clients.
You already know their two things: they do not want that they sell to them anything, and want to feel good. Simple? good, not so much as it it seems …: what do I do not to sell if what I want is to sell? and …: how do I do so that the people feel good?
To sell without selling is the secret of the "good" marketing, it is the form in which you approach your client of a subtle way, not to cheat it with a false appearance as habrás I dress in more than one occasion (or almost always), but to offer him a service, an information or a possibility of participation that makes him feel good.
Therefore, to sell without selling it is necessary to bear in mind 3 things:
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To be authentic and sincere
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To have attitude of service and help
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And to offer interaction and participation
We all want to be listened, we all want that they pay attention to us (or almost all), therefore it is necessary to promote this. In Internet, which is about what we speak here although it is exportable to “the real life”, this achieves medianta the participation. It leaves that your client or future client says his, leave that I thought and offer him part of the cake of your business, leave that he is a participant although he does not buy. This will make him feel good.
We all want to know. And this is related to the saying earlier on solving problems and to satisfy needs, when enchegamos the computer we go already to Google to know something, the people we always want to know. Sometimes we want to be more wise persons, want to know others like doing such a thing, and want to know others that it does the venico, but finally we want to know.
In Internet it is fundamental that you have presence in Google (and other searchers) for posicionarte in front of the people who looks for an information, this way you will be able to make them feel good giving them the information for that they look.
Summing up perhaps you have extracted in conclusion that to sell you have to make to feel good to the people and that it is not necessary to have them ahead to give them a massage, alomejor you have given yourself all that that this “to make to feel good to the people” is the starting point for an effective marketing, or perhaps you have thought that to do this you have to imply yourself and involve the others in your business of a sincere and real way …
Although also it is provable that you are wondering: how is it that this "madman" says to me for to sell my products I have to make to feel good to the people? … very well, this alone is the beginning …
So that all this has sense, your intention of making to feel good to the people has to be a certification, and there has to go out of a place more porfundo than your pocket.
