Like choosing and using key words
I already mentioned how to look for a market niche in Internet and how at the end of this search process we are that we have to work with certain key words that define the searches and movements of our niche in Internet, these key words will put us before our possible clients or associates.
The optimization and the use of these key words posicionarán our business in Internet by means of the engines of search, our web site, our interaction in the network, our announcements, etc …
But to complete the strategy of looking for a market niche we have to bear in mind two things:
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Like choosing these key words
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Like using these key words
Some advices to choose these key words:
- It is important to try to get into the head of the others and investigate his language. for what do they look? what words do they use when they look for it?
- Not escogas only one key word that is very secondhand or general, these words have competition great, he chooses groups of between 2 or 5 words, this way you will have less competition and posicionarás simultaneously several words or combinations of words.
- He analyzes also the key words that use the best business or web sites of the competition. If there is many competition do not use the same key words.
- Do not center only in one key words, inside a market niche you can use several words or groups of words.
How to use the key words for posicionarnos in front of our market niche?
- We can use these key words in our web sites so that this one appears in the searches that the Net users do in the searchers (position in searchers, CATHEDRAL)
- We can use these words in our announcements directing this way these to our concrete target.
- We can use them like title or slogan of our business or web page.
- We can encourage the use of these words in the linkage and references that other web sites or persons do to us. This will do aunmentar the relevancy of our web sites in Internet.
- We can use them in our signatures (emails, interventions in other web sites, reports, articles, etc …)
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