kkfd.org

Cashback, new ideas of marketing in the ecomerce

Article in collaboration for Jose Llinares

If something is teaching us the Web 2.0 is that the user is in charge, without them the web has no sense, the social networks fail and the communities online turn into desolate places.

To obtain major participation of the users, who in the end are the only ones capable of making to generate income to the web sites, there are arising interesting initiatives, which try to offer economic benefits to the users.

An example of them is what is known like the Cashback programs. These programs are based on the idea of sharing the benefits that they generate in publicity with the final users.

Let's see an example of how the cashback works, he imagines that you have a web site and that for there go users who end up by buying in another web site that you publicize you take a percentage of these sales (this is what is known as affiliation programs). Now then, to try to make your users faithful and do that they buy across your web, you decide to share part of this income that you receive from the webs where your users you buy, with these users … this is what is known like cashback. It is this article more details are detailed of form what the cashback is.

This idea turns into a model win-win since the advertisers keep on paying only for the sales and the users benefit from interesting discounts. So Microsoft has thrown its own Cashback program and in Spain companies as Deenero offers discounts in buys for Internet thanks to this system.

Related contents

• To create and to give free value, the key of the business for Internet
• Business and sales for Internet: on whom do we rely?
• Less publicity and more information
• Promotion online for PyMes
• Advantages of the Internet for small and new companies